Man on top of a mountain.
  • February 14, 2016

The Difference Between Ambition and Desire

One of the things that I see people mess up a lot, especially around their careers, is the difference between ambition and desire. We all have desire, but few people have ambition. I’m reminded of the difference every time I ask people where they want to be 5 or 10 years from now. It’s the […]

three players kneeling on sideline
  • January 18, 2016

Next Man Up

As I was watching the Broncos vs Steelers game last night I was thinking about Antonio Brown. He’s one of the most electrifying wide receivers in the league and is the focal point for the Steelers offense. Last night he wasn’t playing because of a concussion. But that didn’t mean the game wouldn’t go on. […]

woman alone against yellow background
  • December 14, 2015

Waiting for Your Boss to Give You Responsibility is a Mistake

“…whatever you’ve done, whatever you’ve been, is all, totally, one hundred percent, your own fault. All.” – Dr. Richard Colin Campbell Ames in The Cat Who Walkes Through Walls The quote isn’t actually true, entirely. There is a lot of argument for luck in everyone’s career. But thinking that everything is your fault gives you […]

Additional MVT Results
  • December 7, 2015

Using Multivariate Tests as the Ultimate Split Test Hack

A couple of years ago I was chatting with a conversion expert about split testing and multivariate testing. I told him our site didn’t have enough traffic for multivariate tests and he looked at me sideways. He immediately said “Multivariate tests would be MUCH better for you than split tests. You’d learn so much faster […]

Game Recognizes Game
  • November 30, 2015
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The Real Reason B Players Hire C Players

While I was home for Thanksgiving, I went to the gym with my father and played a couple of games of pickup basketball. I had the same experience I always have when I show up at a new gym and it caused me to realize the real reason why B players hire C players. I’m a short white guy. Every […]

partial computer showing automated marketing is not yet ready
  • October 26, 2015

Why Automated Marketing Isn’t Here Yet

I feel like I’ve been reading about big data, machine learning and automated marketing a lot lately. But I don’t think the sales pitch matches the reality of what the companies are actually capable of achieving. Everyone seems to be selling the idea that all we need is algorithms and machines to do our jobs […]

  • June 23, 2015

Cheating, Enforcement and Culture

A few days ago I drove to New York City around 9am and hit a ton of traffic. I expected it. While it wasn’t enjoyable, at least it wasn’t frustrating. To a few cars though, it was just too much to wait in line. They decided that instead of waiting they would just drive on the […]

  • June 8, 2015

How to Build a Two Sided Marketplace

For four years, I was the marketing manager at Axial, a two sided marketplace that matches investors with companies looking to sell their businesses. We figured out the chicken and egg problem, then figured out how to market and sell each side in a way that scaled. When you think about building a two-sided marketplace […]

woman deciding between three paintings
  • July 2, 2014

The Secret to Making Better Decisions

We’re all gamblers. Every decision we make is an attempt to balance the risk of failure against the rewards of success. Unfortunately most of us are bad gamblers. We second guess when we should bet, walk away when we should double down, and bet when we should fold.The worst part is that often we’re looking at […]

one way sign showing how it feels to be burned out
  • June 25, 2014

Dealing with Startup Burnout

If you work at a startup that you care about, you’re going to get burned out. Period. Full stop. You’re going to want to quit. You’ll probably even interview with other companies. You might even convince yourself that other jobs are much better – better hours, better perks, better whatever. But don’t leave. It’ll likely be […]